Why Landing Pages Play a Vital Role in Any Marketing Strategy


Landing pages may seem optional. But in today’s world where digital marketing is a necessity, landing pages are a vital part of a successful marketing plan. They serve many purposes when it comes to improving your marketing reach. There are multiple types of landing pages but they all aim for a similar goal. That goal is to improve conversion rating and turn visitors into customers.

Interested in increasing conversion rates for your business? Check out this article on the topic. 

What is a Landing Page?

A landing page is a standalone web page, created specifically for a marketing or advertising campaign. The singular goal of a landing page is a call to action or CTA. Landing pages encourage users to make certain actions whether that is providing information or by purchasing a product or service. Depending on your exact intention, there are different types of landing pages you can use. Let’s go over the basic types:

Lead Generating Landing Page – This type of page collects information such as names, phone numbers, and email addresses. This info is a lead, which can become a sale.

Click-Through Landing Pages – These pages typically feature information on an offer or discount. They intend to motivate the visitor to purchase right away.

Explainer Landing Pages – Sometimes called long-form or infomercial landing pages, these pages are information-heavy. They are useful for educating, convincing, and presenting the features of a product or service. They are especially useful when the purchase requires a lot of information from the client or is high-cost.

Product Detail Landing Page – If you have ever shopped online, then you have likely encountered this type. Commonly used by retailers, these pages present all the detail of a product to convince the visitor to make an immediate purchase.

Check out this article to learn marketing strategies to fuel the growth of your business. 

What Type of Landing Page is Right for You?

The type of landing pages you use will depend highly on what your business sells as well as your intention. Landing pages are useful for many areas of marketing including pay-per-click, social media marketing, and content marketing. Depending on your overall goals and the details of your marketing plan, you may use a mix of all the types of landing pages. When in doubt, it’s best to discuss this with marketing experts, such as a trusted marketing agency.

Marketing Firms Tampa

Gorilla Gurus serves businesses in the Tampa Bay area and beyond. We understand how to use landing pages to properly boost your marketing reach. Whether you are looking to start from scratch with a new marketing plan or you want to add new strategies, we have you covered. We specialize in content marketing including landing pages. Our marketing packages are completely customizable to your company’s needs and goals. Contact us today to get started. We offer free consultations to help you discover how we can improve your marketing.


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