Why Right Now Is The Best Time To Rethink Your Marketing Plan

Digital marketing is at the forefront of every business owner’s mind-and for good reason too. In recent years we have been shifting towards a lifestyle that is increasingly dependent on digital resources. The smartphone is now a lifelong companion for most people. In turn, creating a heavy dependence on Google and other search engines for finding information. This type of social behavior has forced businesses to accept the fact that the following marketing strategies are not only pandemic-proof but necessary for ensuring the future of your business. 

Go the Distance With Professional Website Design 

Your website is an extension of your business that reflects the tone, brand, and level of professionalism associated with your company. If you have an ugly website that’s hard to navigate and difficult to use, you will lose visitors to this fact continually. A professional website design is a non-negotiable aspect of creating a successful online presence. 

Plan Your Website Design to go the Distance in Driving New Business

Your website can use for teaching visitors about your company. As well as educating them about your products, and even more importantly, guide them to purchase a product or service from your company. To accomplish this goal, your website needs to be up-to-date, user-friendly, mobile-friendly. It’s also important that the pages load fast. This doesn’t happen without a professional design and a well-researched layout that provides the best user experience possible.

Increase your search visibility with SEO services

What’s the point of having a website if no one ever finds it? For those of you living under a rock, Google is the de facto leader in online advertising. It easily offers the largest audience of active users looking for businesses like yours. When you want to guarantee the growth of your company, plan on developing your website to appear on Google with keyword-related searches. 

SEO takes time

When the pandemic started in March 2020, many businesses found out the hard way that it takes more than the flick of a switch to get the pages of your website ranked on Google. The paid option can provide an instant solution. But when you’re in the business of generating the highest ROI, you need to consider planning for organic traffic generation.

The first page gets more than 90% of the clicks

To rank on the first page of Google can take up to a year for highly competitive terms. That doesn’t mean you can’t do it faster, but it’s not realistic to plan for the full benefits of SEO without assuming a minimum of 6-9 months of consistent SEO development. It takes research and planning to identify keywords and topics that will drive you the most business. It also takes time to get those pages to drive traffic consistently. If you haven’t considered SEO as part of your marketing plan, you’re missing out on a major source of revenue for your business.

Video production doesn’t happen overnight

To take advantage of the highest converting content types, plan a video marketing strategy. More than 87% of marketers incorporate some form of video in their digital marketing campaigns. It makes sense when you consider the fact that adding a video to a landing page can increase conversions by as much as 80%. These kinds of results don’t happen by chance. You need to research your audience and develop an effective video marketing strategy that targets your ideal type of client.

Build an audience along with your brand

People find videos more convenient to learn about a specific topic. Many relate to your brand better when they can put a face to the company. Although you may have success with a few videos, plan out an entire campaign that addresses the different stages of the buyer journey. Video is only getting more popular! So jump on board with this fast-growing trend for increased traffic and ultimately more revenue for your business.

Act now and capitalize on growing opportunities

There’s no time like the present to get proactive with a digital marketing strategy that will increase the revenue your business generates. The longer you wait, the more opportunities you miss. Contact Gorilla Gurus today and find out what our team of professionals can do for your business.

  The Marketing Habits Of Highly Effective Companies

Did you know that the average person sees or hears roughly 4k to 10k advertisements every single day? We undoubtedly live in a world where companies are constantly trying to get our attention. The fact that people are now conditioned to block out advertisements. This makes inbound marketing one of the highest converting and most cost-effective strategies used today.

Whether you’re a global leader in your industry or a local business in a small town, you need to cut through the competition and stand out from the crowd. At Gorilla Gurus, we use the same marketing habits of highly effective companies to get your business the visibility it deserves. In turn, bringing more leads, new clients, and increased revenue.

Be Present Where Your Prospects and Current Clients Hangout

It doesn’t matter what size your business is, social media marketing a low-cost solution for finding the ideal target audience for your business. However, this is not the only advantage. Big brands have realized that even though they’ve already gained recognition for the services and products they offer, social media allows companies to connect with their audience. It allows a more personal level of connection by adding a human element to the face of their marketing.

Whether you provide customer service through social media or you simply post content and engage with your audience, it makes users feel more connected to the brand to know that someone is listening. This personal connection builds customer advocacy. As well as increases the lifetime value of every client since most people tend to be repeat customers with the brands they know and trust.

Brand your business

When you think of a cola-flavored soft drink, what brand comes to mind? If you’re not thinking Coke or Pepsi then you’re probably not human. When you think of a coffee shop, what comes to mind? Starbucks is most likely the number one answer for most North Americans. Branding your business can take time but is well worth the investment. It’s a powerful way to promote the growth and longevity of your business.

Publish high-quality content that resonates with your audience

Whether it’s a social media campaign, blog post, guest post, or paid advertisement, always use top-notch content to represent your company. Content creation is a central theme to executing effective digital marketing strategies. There’s a high demand for it in virtually every industry. 

The content your company publishes can be useful to build awareness of your brand. Additionally, it can convince people to become clients and help your current clients integrate your products and services into their daily lives. With competition growing daily, it’s crucial to separate your company by investing in content that stimulates and engages your target audience.

Position your website to receive targeted website traffic

Search engines have become a regular part of our daily lives to find businesses and research information. More than 90% of purchases begin with a search engine. As a result, it only makes sense to have a website that appears in the search results. Search engine optimization is becoming a non-negotiable aspect of doing business. It’s impossible to ignore the opportunities that search engines like Google, Amazon, and YouTube offer. 

In many cases, one keyword can double or triple the revenue you’re making. A consistent effort in SEO is a worthwhile investment to generate more sales and leads regularly.

Take your lead generation to the next level

Digital marketing is exploding in many different areas. When compared to the massive opportunities that each type of strategy presents, the cost is insignificant to what you’re company receives in growth. Take your lead generation to the next level by choosing a direction that best suits your business. 

Can’t decide on what approach to take to maximize your results? Contact us today for a discovery meeting and learn about every option you have at your fingertips to jump-start your sales with long-lasting results.