Ways to Improve Your Marketing Strategy in 2022

The beginning of a new year often has people evaluating things and thinking of ways to improve. For some, this extends past goals to get in shape or learn a new language. For managers and business owners, the start of a new year brings motivation to improve in a variety of business areas. An important area to focus on is marketing strategy. It’s easy to see how a marketing strategy is the foundation of success. Let’s discuss ways to improve your marketing strategy this year.

Analysis of the Past Year

We all know the saying “history repeats itself”. But that doesn’t have to be true about past mistakes or hurdles in your business’ marketing strategy. By analyzing what worked well and what didn’t through past campaigns your business has run, we have a basis to improve upon. This includes using tools like Google analytics and other account dashboards on your business’s social media pages. Using this method you can decide how to move forward. Repeat only what worked well and improve further by tweaking things.

Interested in learning how to use Google to its max marketing potential? Check out this article on the topic. 

Staying Current on Marketing Trends

Digital marketing is an ever-changing field and there will always be new trends happening. In the years 2020 and 2021, we have seen a huge rise in the popularity of short-form videos. This is thanks largely to the platform Tik Tok. Instagram quickly followed suit by releasing reels which furthered this trend. In 2022, it’s projected that this trend will continue on an upward trajectory. In turn, it may be a good idea to include video marketing in your strategy. You don’t have to be a marketing expert to participate in marketing trends like this one. Luckily there are many qualified companies for hire for services like video production and content creation.

Check out this article on current marketing trends worth following. 

Hiring a Marketing Agency

Though some companies may take a do-it-yourself approach to marketing, that may not work for every business. Sometimes the only way to improve is to outsource. This can save you a lot of time and money. Whether you are looking to have an agency write your marketing plan from scratch or you just need a couple of tasks managed, Gorilla Gurus can help. We are Tampa’s top marketing agency and we offer customized marketing solutions. If you are looking at how to improve your marketing strategy, we can help!

Contact us today to schedule your free consultation. We look forward to meeting you and discussing how to achieve your marketing goals.