Top 3 Ways to Stand Out in Your Market
The words “marketing” and “branding” may be the most over-used words on the internet. This is especially true for many businesses and marketing agencies the world over! “Over-used” is the correct way to frame so many of the words we see in today’s modern marketing campaigns. Whether it’s a billboard or a digital ad banner, marketing is everywhere!
In today’s world, standing out isn’t just a convenience we may or may not choose. It’s a necessity! It’s a survival strategy in the world of business. Standing out in a crowded market is KEY! That’s why we put together our top 3 favorite ways businesses can stand out in a crowded market.
1) Create a Compelling Narrative
Everyone loves a good story right? Especially if it’s true! Chances are, that if you think long and hard, that there are some pretty cool facts and an interesting story about how you got started in your industry. Leverage that! Don’t be a fiction writer. No need to come up with some nonsense story that isn’t true. Think back to when you and your company got started in the world of business. Think about the myriad of twists and turns that you had to navigate to be successful. Highlight these personal experiences and make sure they are visible on your website and marketing materials. In fact, why not create a video for your site?
2) Make sure that all marketing materials support your story
As we alluded to, make sure all materials support your compelling story. Of course, you want your story to be in the “about us” section of your web-site but you want all parts of your site to reflect the story of your business! Extend this to your brochures, signage, and even what you train your employees to say to every customer. Doing this you’ll be well on your way to standing out in your market!
3) Give away your Expertise and Knowledge
How you might ask? Well, let’s start with your website. How often are you updating it? Is all the content original? These things are super important to stand out in your market. What do rich people do, for instance? Many of them have lavish houses, yachts, and expensive Lamborghinis. What are they doing in essence? They are flaunting their affluence through their possessions. Why? Because they can! Do the same for your business and show people that you are an industry leader in your field! You can still give away “free” knowledge on your website and still make a buck at the end of the day.
Does this sound overwhelming to you? It isn’t really but it does take time! That’s time which you may not have. Call Gorilla Gurus today or visit our site at www.gorillagurus.com to see how we can help. Whether you need a little assistance, a lot, or someone to do it all for you, get in touch with us. We specialize in marketing, branding, SEO, content creation, video production, and more. We can’t wait to hear from you!
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