The Marketing Habits Of Highly Effective Companies
Did you know that the average person sees or hears roughly 4k to 10k advertisements every single day? We undoubtedly live in a world where companies are constantly trying to get our attention. The fact that people are now conditioned to block out advertisements. This makes inbound marketing one of the highest converting and most cost-effective strategies used today.
Whether you’re a global leader in your industry or a local business in a small town, you need to cut through the competition and stand out from the crowd. At Gorilla Gurus, we use the same marketing habits of highly effective companies to get your business the visibility it deserves. In turn, bringing more leads, new clients, and increased revenue.
Be Present Where Your Prospects and Current Clients Hangout
It doesn’t matter what size your business is, social media marketing a low-cost solution for finding the ideal target audience for your business. However, this is not the only advantage. Big brands have realized that even though they’ve already gained recognition for the services and products they offer, social media allows companies to connect with their audience. It allows a more personal level of connection by adding a human element to the face of their marketing.
Whether you provide customer service through social media or you simply post content and engage with your audience, it makes users feel more connected to the brand to know that someone is listening. This personal connection builds customer advocacy. As well as increases the lifetime value of every client since most people tend to be repeat customers with the brands they know and trust.
Brand your business
When you think of a cola-flavored soft drink, what brand comes to mind? If you’re not thinking Coke or Pepsi then you’re probably not human. When you think of a coffee shop, what comes to mind? Starbucks is most likely the number one answer for most North Americans. Branding your business can take time but is well worth the investment. It’s a powerful way to promote the growth and longevity of your business.
Publish high-quality content that resonates with your audience
Whether it’s a social media campaign, blog post, guest post, or paid advertisement, always use top-notch content to represent your company. Content creation is a central theme to executing effective digital marketing strategies. There’s a high demand for it in virtually every industry.
The content your company publishes can be useful to build awareness of your brand. Additionally, it can convince people to become clients and help your current clients integrate your products and services into their daily lives. With competition growing daily, it’s crucial to separate your company by investing in content that stimulates and engages your target audience.
Position your website to receive targeted website traffic
Search engines have become a regular part of our daily lives to find businesses and research information. More than 90% of purchases begin with a search engine. As a result, it only makes sense to have a website that appears in the search results. Search engine optimization is becoming a non-negotiable aspect of doing business. It’s impossible to ignore the opportunities that search engines like Google, Amazon, and YouTube offer.
In many cases, one keyword can double or triple the revenue you’re making. A consistent effort in SEO is a worthwhile investment to generate more sales and leads regularly.
Take your lead generation to the next level
Digital marketing is exploding in many different areas. When compared to the massive opportunities that each type of strategy presents, the cost is insignificant to what you’re company receives in growth. Take your lead generation to the next level by choosing a direction that best suits your business.
Can’t decide on what approach to take to maximize your results? Contact us today for a discovery meeting and learn about every option you have at your fingertips to jump-start your sales with long-lasting results.
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