The Fundamental Reason Why Content Marketing Works

Content is king. It’s not just a cliché, but a truism in the digital marketing industry. Take into consideration the current behavioral patterns that the average person demonstrates for discovering new information. You’ll find that most people are looking for content on some form of a search engine. Whether it’s Google. YouTube or any of the top social media websites, more than 90% of purchases start with a search engine. Making sure your content is easily findable by interested visitors is one of the best ways to fuel the growth of your business. 

Maximize lead generation with SEO Content

If you’re going to pick one search engine to be found on, it’s Google. It offers lucrative opportunities by dominating the search engine market share, boasting a whopping 3.5 billion searches/day. What could be better than your content being visible to people who are actively looking for the services and/or products you offer?

Feed potential clients into your sales funnel

Not every person who searches Google is in buying mode. The buyer journey can be simplified into three main stages; Awareness, Consideration, and Decision. 80% of the searches made are informational searches while only 10% of searches have transactional intent. By publishing content that targets each stage of the buyer journey, you create the means to bring visitors through the door (to your website). As well as provide content that forces considerations and eventually leads to a purchase decision. While SEO content is excellent for building awareness and driving traffic, email marketing compliments your SEO efforts to generate more conversions and sales for your business.

Experience high ROIs with an email marketing strategy

This form of digital marketing can produce one of the highest ROIs in the industry. Studies have shown that email marketing generates an average of 3800% return on your investment. How is this possible? Simple. The costs associated with creating an effective campaign are minimal. The only things you need to set up an email marketing campaign are email software and content to send your subscribers.

The numbers don’t lie. According to Mailchimp, the average open rate across all industries is 21.8% while the average click-through rate is 2.78%. Email marketing is a proven method for building a relationship with your potential clients. Increased familiarity with your brand leads to more trust and ultimately more revenue. 

With an engaged list of subscribers, you’re able to consistently send content to your prospect’s inbox and increase the likelihood of your prospect remembering your brand and purchasing from your company. 

Put content creation at the top of your list of priorities

When it comes to branding your business and building an awareness of your products and services, content is a key aspect of generating interest on a large scale. At Gorilla Gurus we take care of your content marketing from start to finish. We design websites with SEO in mind right from the start. An initial consultation will make sure you’re aware of every option for content distribution that will lead to an increase in leads, revenue, and new clients for your business. Give us a call for strategic advice and let us get your website on the right track.