The Beginner’s Guide to Building a Brand

Building a Brand Image 

Increasingly businesses in all sectors are realizing the importance of branding. Mainly for helping their business grow fast. Research has indicated that approximately 60% of the customers will prefer to purchase items from a brand they are familiar with. This may be because they are sure of their quality. Hence if the business brand image is positive, it is one of the most important assets of the business. Gorilla Gurus helps startups and small businesses in building their brand. We do this by offering a wide range of services at affordable rates. This beginner’s guide to building a brand will help the owners and founders of startups in finalizing the process of promoting their business.

 Finalizing What Will Be Marketed

The business should first finalize the products and services which it wishes to sell. As well as the target audience for the business and what is unique about the business. It is also advisable to do some research about competitors. Especially the larger companies to find out the strategy which they are using. While the website of the competitor will provide some information about their branding strategy, social media is a very good way of researching the business. The business website will contain mainly promotional content. While social media will usually have both positive and negative feedback about the business.

 Logo and Graphic Design

The next important aspect of branding is finalizing the logo. It is important to have a well-designed logo. It is vital that the logo is attractive and that people will easily remember it. Gorilla Gurus has offered logo design services to a wide range of businesses in Florida and elsewhere. We work closely with the business to understand their products/services, unique aspects of the business. This way we can design a suitable logo, after considering their budget. We also provide graphic design services, developing attractive graphics that can be useful both for online marketing using social media and other methods, offline in brochures, flyers.

 Content is King!

Another aspect of branding is creating suitable marketing and promotional content that will convey the brand image. As well as what is unique about the business and why it is better than other businesses selling similar services/products. In addition to content used in advertising, brochures, press releases, we also provide content for online marketing. For content creation, Gorilla Gurus will research the business competitors. We use this information to incorporate the best features and produce content that promotes the business brand. Since videos are appearing extensively for marketing, we also provide video production services. We produce different types of videos for branding which can be useful online and offline.

 Website Design

Potential customers will usually check the business website if they wish to find more information about the product or service they wish to buy. Hence it is important to have a well-designed and user-friendly website. It is also important that the website reinforces the business brand. Our website design services are popular among customers since the websites are attractive. Mainly because they are easy to use and have a high conversion rate. We ensure that the website has relevant content about the business of our client This includes the mission statement, brands, unique aspects of the brands which differentiate the business from the competition. Contact us today to get started on branding your business!