Geofencing is a marketing tactic that uses GPS to track and send messages to a smartphone. Mobile devices use geofencing for various applications, including push notifications and location-based information. Companies use geofences for marketing products or services to their mobile customers based on user location. In this article, we will go over how this technology works.

Receive Timely Alerts Following Unauthorized Activity

Geofencing Tampa is a powerful, efficient, and cost-saving technology. It helps businesses to receive timely alerts following unauthorized activity and collect data from those events to improve fleet efficiency. Geofencing is the practice of monitoring people or vehicles within a geographic area via GPS tracking systems. When a person or vehicle crosses into an established boundary, it sends an alert to an owner or manager, who may choose to take further action. Businesses can set up geofences to get automatic alerts when their vehicles leave a designated area.

Enhance Local Sales

Geofencing provides businesses with a virtual boundary that alerts them when customers enter and exit their store. This gives them opportunities to send targeted messages that encourage repeat visits and offers customers reasons to visit again. The result of the online marketing plan is increases in sales and better customer engagement.

Increase Engagement

Geofencing doesn’t just help you interact with customers in your store or near your storefront, it also allows you to connect with people at all stages of the buying process. You can remind shoppers about special offers or upcoming events or welcome first-time visitors with a friendly introduction. The goal is to ensure that potential customers know your company’s existence, even if they never enter your physical location.

Personalizes Your Customers’ Experience

Geofencing allows you to tailor content to specific geographic locations, which means you can personalize your customer’s experience by providing them with the most relevant information possible. For example, if a customer is in the market for a new car near a dealership with the vehicle they want, geofencing allows you to send them an offer immediately. This is much more effective than sending out mass advertisements on a wide variety of different products.

It Helps Increase Brand Awareness

Geofencing Tampa isn’t just about sending out marketing campaigns, either; it’s also about increasing brand awareness. For example, a company might want to promote its new line of products by creating geofences around all of its retail stores and then sending push notifications to customers letting them know that they can get 20% off their purchase if they come into the store today only. This helps keep the company’s name in front of potential customers in an unobtrusive way, so they’re more likely to think of your company when they need products like yours.

It helps you beat out your competitors. In case you need help with marketing, consider marketing agencies like Gorilla Gurus. We specialize in geofencing and can pair this tactic with other marketing techniques. Geofencing can be a complex task so hire the pros to make sure it’s done right! 

Geo-fencing allows you to offer exclusive content and products in specific locations, which helps you stand out from other businesses in the area. When used effectively, it can create a feeling of exclusivity for customers who shop at your store, leading them to develop greater brand loyalty for your business overall.

Spread out Your Fleet More Effectively by Preventing Operational Overlaps

Using geofencing, you can also prevent overlap with vehicles in specific locations. This can be especially helpful when dealing with delivery companies like food trucks or package couriers-it prevents drivers from being in the exact spot. 

Wrapping Up

Geofencing is a valuable tool that can be easily implemented into apps. Letting customers know where in the city your business can give you an edge over the competition. It’s also an excellent way for digital marketing Tampa business to reach out to customers at a specific time when they are at a particular location.

Contact Gorilla Gurus today to get started. We offer free consultations.