How to Build a Successful Video Marketing Strategy


Marketing is an ever-evolving landscape. As everything in our world becomes more digitally driven, digital marketing is becoming more important. Marketing has advanced from text to photos and now to video. Not to say that text and photos are useful but it seems videos are rising in popularity. What this means is businesses need to be considering how to successfully add videos to their marketing strategy.

Trends in Digital and Video Marketing

Many sites and social media platforms seem to be prioritizing videos over posts that just contain photos or text. If you use social media sites like Instagram or Facebook, you have most likely noticed this change. In marketing, visibility is one of the keys to success. You can have the best content in the world but if no one sees it, it won’t help your business. In order to stay current with marketing trends, you need to incorporate video marketing into your strategy. This includes knowing what videos are currently trending on different sites and platforms. For example, videos themed around upcoming holidays, or whatever is currently popular.

Check out this article on current marketing trends worth following to learn more.

Using Videos to Improve SEO and Traffic

It’s a common misconception that search engine optimization (SEO) is all about keywords written in text. Visual content like photos and videos is an important factor in search engine ranking as well. If you manage or run a business and you are looking to improve your search ranking, consider using videos. Videos are a great way to draw more traffic to your website or social media accounts. This might be because videos provide viewers with a quick and easy way to gain information. Ask yourself, would I rather visit a website with only text info or one that features videos containing the info I need? The majority of people will choose the latter.

Interested in learning more about how to boost your SEO ranking through visual content? Read this article. 

Branding Through Video Marketing

Videos are the perfect way to share information about your company as well as the products and services it offers. This type of marketing is also a great way to improve your branding. Use videos to shape the perception of your brand by using your logo, company colors, and images that resonate with your values. Video as a medium provides the makers and producers with incredible opportunities to be creative and create something unique.

To learn more about the importance of branding, check out this page on the subject. 

Tampa Content Marketing Agency

When it comes to adding video marketing to your business strategy, consider hiring a marketing agency. Not all agencies offer video services and if you require other marketing services, you will likely want one company to handle all your needs. At Gorilla Gurus, we offer video production services as well as a wide range of other marketing services. This allows us to customize our services to better fit our client’s needs. Whether you need an agency to produce your videos from scratch or you just need to film and edit services, we have you covered. We can also combine video services with a total content marketing or social media management package. With our services, you can save time and money by letting the marketing gurus handle it all! Contact us today to schedule your free consultation. 



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