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How to Use Geofencing Tampa to Further Your Marketing Reach


Marketing is not just limited to the physical world. You also have to look at what is possible with marketing online. One of the methods in online marketing is geofences. It is a great way for you to market your business, and it is a form of marketing that involves putting up virtual fences in an area where you want to promote something. This article will discuss the benefits of using geofencing for marketing in Tampa.


Target a Specialized Geographic Area


The marketing message you create for your brand is not meant for everyone. When developing marketing campaigns, good marketing teams always keep the target audience in mind. Geofencing Tampa allows you to focus on specific geographic areas so you know that the people who see your ads are within a certain distance of your business. For instance, if you want to reach customers in Tampa, you can set up geofencing to target people who are currently in or around Tampa. This narrows down the target audience to only potential customers who are already interested in your goods or services.


Reach Customers Who Are Already Interested


Since geofencing Tampa targets mobile devices, it’s targeting individuals who are actively using their phones, which means they’re already searching for something. They may be looking up businesses similar to yours, or they may be talking with friends about an issue they need help with. Whatever the case may be, they’re already primed to hear and respond to your advertising message. This increases your chances of converting them into customers and significantly boosts your conversion rate.


Improve Your Conversion Rate


Remember: geofencing puts your ad in front of people who are already interested in what you’re selling. Because of this, it tends to improve conversion rates-even when compared to other forms of target marketing like phone calls. That’s because geofencing targets customers who are ready to buy.


Increase Customers’ Brand Trust and Loyalty


One of the first benefits of online marketing Tampa is that it allows you to increase your customers’ brand trust and loyalty. How? By using geofencing, you can send location-based content to your customers. In turn, this will help them feel more in control over their interactions with your company. For example, if you’re a real estate company running an open house, you can hire Gorilla Gurus to send customers a map of your location and the property’s address, so they don’t get lost on their way to the open house. This will help them feel like they are in control of how they interact with your brand and have everything they need to take action.



man working at laptop and writing on paper geofencing tampa

Improve Your Return on Investment


Another benefit of geofencing is improving your return on investment by making your targeted marketing campaigns more effective. With geofencing, you can target specific locations with ads and promotions for your business. Overall, this means you’ll be able to get more out of each dollar you spend on advertising and that means higher returns for your company.


Track Your Campaign’s Progress and Effectiveness in Real-Time


With the help of Tampa Bay advertising, you can track the progress and effectiveness of your campaign in real-time and also view all the analytics related to it. You can see how many people have viewed or clicked on your ad and what is the outcome of this campaign on your business growth.


Wrapping Up


Many businesses can benefit from adding geofencing to their marketing strategy. The more crowded a certain area becomes with different advertisers and their respective geofences, the harder it will be for a business to stand out. Businesses must be creative to ensure that they effectively use their coordinates, especially within a highly competitive market like Tampa Bay advertising. Be sure to team up with the Bay Area’s top geofencing experts, Gorilla Gurus. Contact us today to schedule your free consultation. 


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