How to Improve Your Marketing Using Retargeting Ads
If you want to improve your marketing, one great way to do so is by using retargeting ads. Retargeting ads are a type of online advertising that allows you to target people who have already visited your website or interacted with your brand somehow.
In Tampa bay advertising, these ads can be extremely effective because they’re directed at people who are already interested in what you have to offer. If someone has visited your site before, there’s a good chance they’ll have an interest in hearing from you again.
Best Retargeting Tactics
There are a few different ways you can set up retargeting ads. Here are a few of the best tactics and Gorilla Gurus can help you achieve them:
1. Use Facebook Retargeting Ads
One popular platform for running retargeting ads is Facebook. Facebook allows you to target people based on their interactions with your brand on the site. It is one of the best platforms for digital marketing Tampa.
For example, you can create a “custom audience” of people who have visited your website in the past. Then, you can create ads that are specifically targeted at this audience.
You can also target people who have interacted with your brand on other platforms, such as email or SMS. This is what we call “cross-channel retargeting.”
2. Use Google Display Network Ads
Another option for running retargeting ads is the Google Display Network. The Google Display Network includes millions of websites, apps, and videos that show ads from Google advertisers.
You can use the Google Display Network to reach people who have visited your website in the past. Google will track these people as they browse the web and show your ads to them on other sites.
3. Use Retargeting Lists for Search Ads
If you’re running search ads through Google, you can use “retargeting lists for search ads” to target people who have previously visited your site. It is one of the best methods of online marketing in Tampa.
With this feature, you can create a list of people who have visited your site in the past and then target them with specific ads when they search for keywords related to your business.
4. Use Geofencing to Target Local Customers
If you have a brick-and-mortar business, you can use “geofencing” to target people near your store. Geofencing allows you to create a virtual perimeter around your store and then show ads to people within that perimeter.
For example, you could geofence your store and then show ads to nearby people. You could also geofence a competitor’s store and show ads to people near that store.
5. Use LinkedIn Ads
LinkedIn is a great platform for running retargeting ads because it allows you to target people based on their job title, company size, or other factors.
For example, you could target people who work at a certain company or have a certain job title. You can also target people based on their interests, which LinkedIn collects from members’ profiles.
6. Use Twitter Ads
Twitter also allows you to run retargeting ads. With Twitter, you can target people who have visited your website in the past or people who follow certain accounts.
You can also target people based on their interests, which Twitter collects from members’ profiles. For example, you could target people interested in marketing or social media.
Gorilla Gurus is a company that can help you with your digital marketing and Tampa SEO. Contact us to learn more about our services. Retargeting ads can be an extremely effective way to improve your marketing. By targeting people who have already visited your site or interacted with your brand, you can boost your chances of getting them to convert.
Reach out today to schedule your free consultation.
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