Digital Marketing Techniques and How to Use Them

Digital Marketing Agencies

Since people are spending far more time online for personal and professional reasons, businesses are also interested in using digital marketing for generating leads and orders. Most of these businesses are selling products and services which are not internet or tech-related in any way. Hence they usually do not have the resources especially skilled staff for digital marketing. Hence these businesses would like to hire an agency for digital marketing. Many would also like to find out the most effective techniques for digital marketing that the agency will use.

Search Engine Optimization

Though it may be expensive initially, search engine optimization (SEO) is widely regarded as the most cost-effective method for digital marketing. Most internet users prefer to use search engines like Google or Bing to find the information about the service or product which they wish to buy. Hence if the website is ranking well in the search results, it will get free visitors for the keywords related to the products and services. In turn, this helps the business by generating leads. SEO usually consists of technical SEO, offsite SEO (link building), and onsite SEO. For technical and onsite SEO, Gorilla Gurus offers website design services that help improve the website search ranking.

Interested in learning more about the benefits of search engine optimization? Check out this article. 

The Role of Social Media

While internet users spend some time using search, they typically spend more time on the various popular social media websites since they are more interactive. Hence social media marketing (SMM) has become one of the most cost-effective methods for digital marketing. Gorilla Gurus offers various SMM packages to suit the budget of the client. In addition to creating an account on the various social media websites, we can create at least 3 posts for the account. We provide content creation services for social media. As well as content for the business website, to improve the search ranking.

Read more in this article about social media marketing strategy and how it effects marketing. 

Paid SEO Advertising

Though SEO is effective in the long term for generating visitors after the website ranking has improved, it will usually take at least three or four months for the website ranking to improve. So if the business wants leads immediately, paid advertising is usually more effective. Search engine marketing (SEM) which mainly focuses on Pay per click (PPC) advertising is widely used for newer websites. Startups use this method to get leads initially.

Branding: Logos and Graphic Design

Businesses are also focusing on branding. This is because visitors are also more likely to convert into customers for a brand with which they are familiar. A business must have an attractive log. Potential customers should be able to easily remember and associate the logo with the brand. Gorilla Gurus offers logo design services for all kinds of businesses. We design logos based on the feedback from the marketing team. Our staff also has many years of experience in graphic design and can provide attractive graphics which help in branding. Based on the budget we use different methods for branding. These methods include advertising, press releases, guerilla marketing, and more.

 Check out our article on creating brand advocacy here. 

Brand Advocacy 

We also help the business use suitable methods for brand advocacy. Some examples are referral programs, influencer marketing, rewarding employees, and customers for promoting the brand online and offline. We work closely with the business to formulate suitable programs for brand advocacy. Next, we help implement them, and closely monitor the effectiveness of these programs. In order to make improvements if required.

Contact us today to get started on improving your companies marketing.