Common Marketing Misconceptions

There are several common marketing misconceptions that many people believe as fact. In actuality, these factors can have a major impact on your business and just as significant an effect as the right promotion for your product.

Marketing Vs Advertising

Marketing is often thought to be synonymous with advertising, but this is not necessarily true. Advertising is only one component of how you market a product. Marketing is a much bigger concept, which includes a variety of options that you can choose from to successfully promote your business and the products or services that it offers.

Misconception #1: You Need a Large Budget

One of the most common misconceptions about marketing is that the larger the company is, the more likely they are to spend on advertising as a means of promotion. This isn’t always the case. Many larger companies do spend significant amounts of money on advertising, but it’s possible to promote yourself without having a large budget.

Whether you choose to make your product known through advertising or rely solely on word-of-mouth for promotion, what matters most is that you get your name out there. While advertising is a great option, it does cost money. If you don’t have a lot to spend on marketing your business, then you can choose other options that are low-cost or even free.

Interested in learning easy marketing ideas for any company? Check out this article on the topic

Misconception #2: Traditional Advertising is the Only Way to Gain Customers

Another common marketing misconception is believing that the only way to acquire customers is through traditional advertising campaigns. The majority of businesses do rely on ads as promotion for their products or services, but there are other options that you can consider. Two of the most effective means of promotion for your business are not through paid ads. The first is having an active social media presence and the other is improving your SEO to improve your search ranking.

There are many other ways to gain leads and customers other than traditional advertising. These include guerilla marketing, geofencing, and video marketing, all services offered by Gorilla Gurus. We custom-build marketing plans to suit each client’s business needs.

Check out this article on the benefits of hiring a marketing agency for a marketing plan.

Hiring a Marketing Agency Tampa

At Gorilla Gurus, we provide a wide variety of marketing services. generally, this includes a solid assessment of your business needs, creating promotion plans, and establishing the budget needed to implement those plans.

Hiring Gorilla Gurus can also help you determine which promotional techniques will be most beneficial for your business. For instance, if you choose to do print advertising, Gorilla Gurus can help you choose which products are right for your business.

We can also help you determine which social media outlets will be most effective at drawing in new customers while also helping to expand your brand awareness.

Working with Gorilla Gurus marketing agency can not only provide results for your business, but it can also save you a significant amount of time and money. Instead of paying expensive overhead costs for an in-house team, a marketing agency can help your business run more efficiently by freeing up your employees to focus on the day-to-day operations of the company.

Learn more about the benefits of hiring a marketing agency by reading this article. 

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