5 Ways to Improve Social Media Marketing

What is Social Media Marketing?

Social media marketing is creating content with the intent to promote the product or business online. This can be done on any social media like Facebook, Twitter, Instagram, or LinkedIn.

Goals and Choosing a Platform:

To be successful, you must have a long-term goal. Where would you like your company to be in 5 years? 10 years? Having a long-term goal will change over time and shouldn’t be something you stick to for dear life. To start pick a social media channel depending on what your goals are. Different channels have different cultures and you want to display your content to the right people. It might be tricky to understand what cultures are for which platform so doing some research beforehand might be useful. It is said that Facebook is generally the best for increasing brand awareness and might be the best option for increasing sales. Choosing the right platform is crucial because you want to connect with the right people who are interested in your content and display content that they like which may drive up sales. If your idea is to reach out to youth, Instagram might be the best option.

Make Relationships, Not Followers:

The idea with this one is to be human in your posts. Overall, you don’t want to come across as a big corporation and regard followers as just a number. Try and engage with them and ask for feedback on content. The content you put out should at least sometimes should be social. Things you can do to interact with your followers are to mention people as you reference them, answer people’s questions, reply to other people’s content or reply to others in your content.
Check out our article on how to gain the trust of your social media  audience through personalized content. 

Making Quality Content:

There are many different ways you can display content for your business. The content you post can be in the form of normal videos, live videos, stories, company news, articles, blogs and giveaways. Undoubtedly, there are many more options, but the idea is to make the content you put out attractive to the eyes and convincing if your goal is to make sales. Videos are probably one of the best ways in which to display content to people because it drives about 82% of web traffic.
The good news is you don’t need to a graphic design or video production expert to have quality content. At Gorilla Gurus we offer graphic design and video productions services, not to mention total social media management service. We can create compelling and eye-catching content that fits your brand and your budget. Click here to see a full list of our services.  

Use Hashtags:

Using hashtags is a powerful tool to use online. By using hashtags (#) before a phrase or a keyword, you can help your content be found. he use of hashtags not only helps with climbing the search algorithm but can refer potential followers to your post. Try and use popular and relevant keywords after hashtags because these words help the most.


Feedback is important when improving your social media marketing strategy. Asking for feedback shows followers that you can improve and that you want to make better content for them. Furthermore, feedback allows you to know which areas to improve and gains you more respect. We recommend using feedback to learn what you can improve (product, service or content), strive to make those improvements (but don’t try to please everybody because you can’t) and display it again repeating the cycle.
 If you are interested in learning more about how online reviews effect your marketing methods, check out this article. 

Benefits of Hiring a Marketing Agency:

Hiring a marketing agency like Gorilla Gurus will be beneficial because they have marketing expertise. Marketing agencies have a good grip on creating a strong presence online for your company. Hiring Gorilla Gurus will give you more time on improving the quality of product or service as opposed to focusing on both. Having an agency do the online work for you will help keep the costs low and will definitely be worth the investment.

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