4 Reasons Why You Should Create a Blog For Your Business

#1: You get to prove your knowledge

When it comes to marketing your business online, you want your followers to see you as a knowledgeable figure in your field. Some blogs are for entertainment, while others aim to teach! Starting a blog for your business gives you the chance to show off your expertise and gain consumers’ trust. While ads can be an effective strategy, they don’t leave much room for your true voice. And your voice is the company’s voice! Whether your blog posts consist of “tips and tricks”, consumer testimonials, or personal stories, your readers can rest assured that you’re the real deal. 

#2: Search engine optimization

Not everybody knows your brand – but they know what they’re looking for. “Search engine optimization”, or SEO, refers to the ability to find your website via a search engine. For example, if you’re a travel agent, a potential client may search “Best beaches on the Gulf coast”. If you’ve written a blog post about that very thing, they may have a run-in with your business! SEO makes it easy for consumers to find you on the Internet. When you have a blog, that chance skyrockets. People are more likely to visit blog links when they search for a topic. An interesting title helps, too. In short, running a business blog increases your visibility. Some of the best testimonials are by people who found a business by luck. It could be luck, but it could also just be smart marketing!

Check out our short video entitled “What is Search Engine Marketing?” to learn the basics or this article to learn more about how your business may benefit from improving SEO.

#3: You’ll connect with your target audience

Your demographic matters! That’s the key to truly connecting consumers to your business on a personal level. The stories you tell – and the tone you use while telling them – will speak to your target audience in a way you never thought possible. People read blogs that interest them, so if they’re interested in your blog, they may have an interest in your service! Creating a blog will inspire you to speak to the right people at the right time, and in a meaningful way. Identify your target audience and write as though you are one of them. When you blog, you put yourself in the consumers’ shoes! 

If you are interested in reaching your target audience but you are unsure where to start, read this article about how working with a marketing agency can help.

#4: To grow your business!

The more you put your brand out there, the more positive attention it will receive! Besides regular posting, there are many crucial aspects that a blog can’t flourish without. Gorilla Gurus specializes in blog success! We create videos, design websites, and logos, assist with domain purchasing and search engine marketing, and more. And best of all, we do it professionally. These are only a few of the services that will guarantee blog traffic and generate sales like never before! There’s no better team of gurus for the job. If you’d like to learn more tips for growing your business, check out our article on growth hacks. 

Our team knows what makes a blog stand out from the rest, and we’re honored to be a part of your new business journey! Select one of our packages or create your own from our list of services. We specialize in content creation, SEO, website optimization, social media, digital ads, video production, and branding – everything you need for your blog and beyond. Contact the gurus today and let’s get down to business!